People Tree - Emma Watson’s line

Emma Watson’s collection for People Tree, the ethical fashion label, has launched and is selling fast! All clothing is made by hand from 100% organic and Fairtrade-certified cotton in India, Bangladesh and Nepal. The Bedford Waistcoat, a fitted button up waistcoat with revere collar and two ticket pockets. Comes in black or cloudburst (shown). £35.00.

This [...]

UK Mother’s Day - gift ideas

While most of us can wait another two months, those of you in the UK have one week to figure out what to get your Mum for Mother’s Day. Here are some magnifeco ideas -

We featured her not too long ago, and are completely smitten with this collection of biscuit tin jewellery made by the [...]

EcoStrip - greening your computer

Sometimes the easiest changes to make are right in front of our eyes. If you have a computer, why not make it a green one? The USB EcoStrip 2.0 helps you to conserve electricity by turning power-drawing devices off when you aren’t at your computer. EcoStrip 2.0 acts as a normal power strip/surge protector for [...]

Butter LONDON - 3 Free nail polish

butter LONDON was founded by Sasha Muir. On moving to the United States, she was shocked at the number of toxic ingredients in cosmetic products. She saw the need for a new brand of hand and nail care products that combined high fashion and health and set about building what is today, a premier British [...]

Imps & Elfs - ethical fashion for tots

It always makes me smile when little ones are dressed as replica’s of adult archetypes, especially little rockers and little hipsters. Dutch-based Imps & Elfs started in 1997 as a modest children’s label. Owner/founder Fons Cohen and his designer Jacqueline Streng, set up the ethical collection of simple basics divided into two lines: a new-born [...]

Hand-made Thursdays

Valentines Day, to me, is a reminder to share your time and your affection with all of your loved ones. Growing up, we always called it “Heart Day” and we gave each other treats like a neck massage, breakfast in bed for our parents, cleaning a sibling’s room, etc. And as I got older it [...]

Uncommonly Beautiful Recycled Accessories

As soon as I introduce myself as an eco-fashion blogger, people always look me up and down and ask “what are you wearing? Is it all eco?” And I usually have to answer “no.” When I fell in love with eco-fashion, about 18 months ago, and started to discover all of the magnifeco products that [...]

Kumvama Gomani - sustainable accessories

Leading up to the incredible EcoChic Fashion show in Geneva (on Thursday January 22) we want to highlight some of the magnifeco participants. Kumvana Gomani is a Canadian-born designer with a Malawian father and a Canadian mother. After growing up and being educated in both countries, she settled in Sweden in 2006 where she set [...]

People Tree - eco-fashion for youth

I prefer to call them teens, but youth is what People Tree calls them. Whatever you call them, People Tree’s youth section is having a sale. Now the teen/youth in your life can also can rock eco-fashion (for less!). This knitted flower tank is hand knit in Nepal and features flower embroidery. Regular £52.00, now [...]

Amana - gorgeous fair-trade fashion

London-based Amana’s philosophy is to create clothes that marry beautiful design with ethical production practices. Thus they source suppliers whose mission is to create fabrics that have minimal negative impact on the environment. The result is a collection of garments hand made from beautiful organic cottons, sumptuous organic silks and luxurious hemp mixes. All of [...]