Boutique of the Week – Imilla Road

“Hand-crafted clothing is good for your health” – is one of the taglines on the new ImillaRoad.com website. Imilla Road began as a New York City pop-up shop showcasing the work of emerging independent fashion designers, and now Imilla Road is “popping up” online. Featuring unique apparel, shoes, swimwear, jewelry and accessories from more than 30 independent designers, ImillaRoad.com features a host of eco-friendly designers who use sustainable, organic and natural materials in their products including accessory designers Knots & Stones, Danica Cosic, Designs by Alicia P, Feel Handmade, and perfumer A Perfume Organic and designers using recycled materials to make clothing like Doucette Duvall and accessory designer Fredrick James. Here are some of our favourites:

Doucette Duvall: this Gigi Dress in Hot Kiss in 100% Rescued fuchsia silk crepe. Doucette Duvall practices environmental and social responsibility by manufacturing their entire collection in New York City’s historic garment district and using pre-existing, or “rescued” fabric and trim. Every garment they produce is made with at least 70% rescued materials. And every piece in the collection is designed to be worn for more than one season. List price: $280.00, Price: $210.00. You save: $70.00 (25%)

Ivana Helsinki: from the gorgeous SS11 ‘Where the F%ck is my Sailor‘ collection, this Abby dress in hand-painted cotton sateen is the perfect summer shift! Ivana Helsinki is a Finnish fashion label known for its ethically handmade avant-garde prints. This label is also at the forefront of the slow design movement coming out of Scandinavia. Price: $189.00

Danica Cosic: this Kenza Wristlet with cotton canvas exterior and lining, traditional cotton hand-embroidery, lamb leather details, hand-braided straps with hand-wrapped antique brass tassel and detailing, inside zip pocket comes with shoulder and wrist strap. Available in 3 colors. Danica Cosic moved to Marrakech, Morocco in June 2009 after much dreaming of a life filled with travel, creativity and trying to figure out a way to contribute socially through design. In Morocco she partnered with local artisans to create a fair trade collection of bags and belts. Price: $165.00

To help celebrate the new launch of ImillaRoad.com, they are offering readers a magnifeco discount – add the code ECOKATE to get an additional 10% off! Ships everywhere.